Global Brand Communications
In 2024, we introduced a new brand communications campaign aimed at enhancing the recognition and awareness of our business among international audiences.
The objective of this campaign is to demonstrate how Mitsubishi works to make a positive impact by providing useful solutions to global communities in a world facing increasingly complex issues.
This is portrayed through a series of video communications that showcases how Mitsubishi conducts its business by partnering with like-minded companies, fostering synergies and innovation that transcends conventional boundaries.
& makes more possible
Our brand video shares Mitsubishi’s vision for a brighter future, built by bringing together people and partners to create synergies and drive change.
Industrial Business Solutions
A four-part docuseries exploring how Mitsubishi is addressing the challenge of scarcity. From iron ore development and scrap-metal recycling that support manufacturing and infrastructure, to high-purity salt production for food and chemicals, these stories show how strategic investment and collaboration strengthen critical industries and meet long-term needs.
Global Energy Transition
In this four-part, mini docu-style branded content series produced for Mitsubishi & Co. by BBC StoryWorks Commercial Productions, we introduce Mitsubishi’s Global Energy Transition strategy. The series highlights our investments in rooftop solar, EV smart charging and energy storage solutions, and next-generation fuels. For more information on Mitsubishi & Co.'s Greenhouse Gas Impact targets, please refer to this report.
Creating a Wellness Ecosystem
A four-part mini docu-style branded content series, produced for Mitsubishi & Co. by BBC StoryWorks Commercial Productions. Here we feature businesses aligned with Mitsubishi’s wellness ecosystem creation strategy, that aims to empower people across the globe to lead healthy lives by providing food and healthcare tailored to diverse lifestyles.
